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MW.

Hey👋
I'm Maddy

I'm a Digital | UX/UI designer based in Sydney, with over 5 years of experience in the industry. Solving problems has always been my passion and that's exactly why I love designing for the users.

Expertise:
Wireframing, User Research, A/B testing, Digital Design, Usability testing, Visual Design, Landing Page, Figma, Sketch, XD

My Portfolio

UX and UI design projects over the past few years. With a strong focus on designing intuitive interfaces and solving UX issues for E-commerce platforms.

Product Tile Decluttered

Product Tile Decluttered

Product Tile Decluttered

Declutter the product tile by improving the presentation of information and CTAs

Delivery Date Display

Delivery Date Display

Delivery Date Display

Enhance the shipping calculator's functionality and the presentation of the expected delivery date. The current design is overloaded with excessive text, making it challenging for customers to comprehend.

Order Confirmation Email Redesign

Order Confirmation Email Redesign

Order Confirmation Email Redesign

Our existing order confirmation is produced using a Klayvio template. It requires a redesign to enhance its aesthetic appeal and align more closely with the brand identity, while also ensuring the clear presentation of essential information.

Filter Redesign

Filter Redesign

Filter Redesign

The primary objective of this project is to enhance the user experience by redesigning the filtering system. Filters play a crucial role in helping users narrow down their search and find relevant content efficiently. By improving the usability and effectiveness of filters, we aim to increase user satisfaction and engagement with our website.

Mini Cart Redesign

Mini Cart Redesign

Mini Cart Redesign

Mini cart on the desktop side navigation bar needs a redesign due to spacing and colour contrast ratio problem. New design is also needed for mobile version to keep the consistency.

Landing Page Design - Digital Campaigns

Landing Page Design - Digital Campaigns

Landing Page Design - Digital Campaigns

Over the past years, I've dedicated my efforts to crafting landing page designs that prioritise seamless integration with brand identity and website cohesion. These designs are tailored to ensure a harmonious user interface experience across the entire platform.

Digital Collateral Design

Digital Collateral Design

Digital Collateral Design

This includes web banners, affiliate advertisements, and eDMs. These design elements are essential for businesses looking to showcase their work and reach a wider audience online.

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