Delivery Date Display

Improved the functionality of the shipping calculator and clarified the presentation of the expected delivery date. The previous design contained excessive text, making it difficult for customers to quickly understand key information.

What I did in this project:
1. Research
I reviewed the existing delivery date display and identified key usability issues, including dense text layout, poor readability, and unclear presentation of critical information. I also explored best practices from other eCommerce platforms to better understand how to communicate delivery expectations effectively.

2. Content Simplification
To reduce cognitive load, I reorganized the content to highlight only the most relevant details. I introduced a cleaner hierarchy and worked with stakeholders to trim down unnecessary text, focusing on what users care about most—when and how their order will arrive.

3. Visual Enhancement
I incorporated visual elements such as icons to support key information and improved spacing, font sizing, and color contrast for better readability. The redesigned layout ensures the delivery date is easy to locate and understand at a glance.

4. Validation
After finalising the design in Figma, I shared it with key stakeholders for feedback and made refinements based on their input. The new design offers a more intuitive and user-friendly experience, reducing confusion and improving overall trust in the checkout process.